Foods, Force Feminized!

Since when did it happen that only women want to be healthier, eat healthier, care about their body and aspire to look or feel better in general by eating more good food and less junk food?
But first, let me go off tangent here and say that actually there’s quite a lot of “diet food” that is masquerading as junk food. It might look healthy, it might lack butter and sugar, but some of that crap is no better for you in the end.If your diet food comes with a warning about anal leakage, you might want to re-think your plan.
This rant is brought to you by all the makers of Yogurt.
Put on your thinking caps here, close your eyes and imagine all the yogurt commercials you’ve seen recently.
Got it?
Now then – where are the men?
Oh look, there’s a man – wait, no, not really. He’s eavesdropping on his wife’s ambiguous phone conversation about yogurt-porn and all these gorgoeous flavors she’s eaten lately. Key Lime Pie! Apple Turnovers! And, I’m losing weight! Where’s hubby? Like the dipshit that media plays him up to be, he’s digging through the fridge looking for these yummy desserts and oh teehee he’s like totally not getting it that it’s really the yogurt right in front of him that she’s talking about! Oh, the hilarity. Silly man. Yogurt is for girls!
And not just the diet yogurt commercials. Same brand as above, their middle of the road yogurt. Surely you all remember the annoying commercials with the quirky black girl and the elfishly cute white chick extolling the virtues of said yogurt above and beyond useless things like bridesmaids dresses, flowers, shoes, men, etc.
It’s like the industry as a whole is saying that only women eat yogurt! I can only recall one commercial that showed a man eating it – of course, he was feeding it to his lover like it was a sexual game, so I guess that made it more acceptable. Oh, no, I correct myself – there is one other set of commercials that show a man eating yogurt. It’s for the new “healthy bowel” yogurts that “regulate” you. Does this change mean that they’re going to stop forcing the feminization of yogurt, or is it just that type of yogurt because it’s unsexy?
I’ve been trying to figure out recently why marketing gurus have taken this approach. I, personally, know men who eat yogurt. They’re not the unicorn that commercials make them out to be. Is it that calcium by way of dairy is a big weight-loss boon only given to women? Is it because men, the lucky bastards, can supposedly drop numerous pant sizes without trying so hard as to need this magical weight loss staple called Yogurt? Or is this, yet again, a case of the marketing honchos not really knowing a good goddamn thing about real people who live real lives?
In trying to recall what other foods are commercially valued as being feminine, I thought about perhaps diet soda(pop). Maybe 15 years ago, but I can’t say anymore that most people truly feel that diet soda is for women. Then along comes this Pepsi Max commercial and they actually have the balls to be marketing this right at men and only men. “The Manly Men’s Diet Cola!” But then curiously it shows men being dipshits again and getting themselves nearly killed while shaking it off with a manly “it’s cool, I’m fine, there’s no need to worry about heart damage from that electrical zap or a Billy-Mays-esque bump to the head that might kill me in my sleep. nah. it’s all good.”
Before I go off on 15 more tangents, let’s recap: Marketing and media think that yogurt is for girls and men are accident-prone dipshits. Got that?

Can you think of any other foods being marketed and force-feminized?


~Lilly~

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2 Comments

  1. I always laugh at those yogurt commercials. And not because they are funny. Mostly because I really don’t care for yogurt and my man does. I always giggle, “your commercial is on”. tehehee.
    .-= jonsbabydoll´s last blog ..After a hard day’s work… =-.

  2. tiffy /

    The yogurt commercials always make me laugh. I’m currently on my journey of healthier eating.

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